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The Better Campaign
Summary
Client
EDA Contractors
Location
Bensalem, Pennsylvania
Categories
Advertising , Content , Creative , Favorite , Marketing
Description
EDA Contractors specializes in the exterior building envelope. Their mission is to deliver a watertight building from the bottom up for each and every client.
Services performed
Marketing, Content & Creative
Web Development
Marketing, Content, Creative & Advertising
Strategic Branding
Marketing, Content, Creative & Advertising
Integrated Marketing
Creative & Advertising
Multimedia And Outdoor
Marketing & Creative
Print Collateral
Following the success of the Duck Campaign, EDA once again wanted to ‘push the envelope’ … Odd answered with a ‘better’ way.
Detail
"Odd Graphic is a wonderful partner to EDA and we trust them to continue growing our brand. Their ideas, development, service, and execution are outstanding."
Edward DeAngelis
President
CHALLENGE
Since the initial launch of the Rubber Duckie Campaign, Odd assisted EDA on a steady needs basis, but with new services launching, EDA’s marketing and advertising efforts needed a ‘better’ way to drill-down on their services offering, coined ‘The EDA Envelope’.
SOLUTION
The Better Campaign used easy reference images to quickly illustrate the question; Why settle for good when you can have better? Suggesting one of EDA’s services is good but taking a guaranteed multi-service approach is better. The rollout used inbound and outbound strategies to increase EDA’s sale of combination service packages and boost its marketshare.
View more Odd Works.
