EDA Contractors Inc.
EDA Contractors specializes in the exterior building envelope. Their mission is to deliver a watertight building from top to bottom for each and every client.
Odd built a watertight campaign allowing EDA to weather the storm as they sealed their reputation as the premier provider of exterior building envelope services.
The task was to marry EDA’s existing mark with a bold, concentrated messaging program that encompassed EDA’s service expertise.
Odd bounced off a rubber duckie to bring to life leading headline, “Tighter Than a Duck’s @$% in a Nor’easter”.
Application was across multiple vehicles, increasing brand recognition and marketshare within their service space.