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24/7 Focused and Level

Summary

Client

General Building Contractors Association (GBCA)

Location

Philadelphia, Pennsylvania 

Categories
Description

General Building Contractors Association (GBCA) advances the union commercial, industrial, and institutional construction industry by serving members as the leader in labor relations, education, advocacy, safety, and networking opportunities.

Services performed
Marketing, Content & Creative
Web Development
Marketing, Content, Creative & Advertising
Strategic Branding
Marketing, Content, Creative & Advertising
Integrated Marketing
Creative & Advertising
Multimedia And Outdoor
Marketing & Creative
Print Collateral

Detail

"Shannon and the people of Odd Graphic are an incredible creative force. Always brining to the table, a basket full of well thought out ideas essential to any program's success."
Walter P Palmer III
CEO GBCA.

CHALLENGE

GBCA produces an annual report for its shareholders and membership at large every year. It had become a chore. The challenge when engaged was to bring a unique and interesting approach to the table in order to garner interest, boost awareness, and reestablish worth.

SOLUTION

Odd answered out of the gate with “24/7” (a day in a life of GBCA). In our second year, produced “Focus” (focus on the A/E/C community), followed with “Level” (using tools of the trade for an intimate connection). Each of these reports had similar content delivered within the ‘theme’ of that year’s report. Odd was responsible for concept, content, photography, design & layout, and fulfillment. We are quite proud of the results.  

 

 

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