Summary
Client
General Building Contractors Association (GBCA)
Location
Philadelphia, Pennsylvania
Categories
Description
General Building Contractors Association (GBCA) advances the union commercial, industrial, and institutional construction industry by serving members as the leader in labor relations, education, advocacy, safety, and networking opportunities.
Services performed
Detail
CHALLENGE
GBCA produces an annual report for its shareholders and membership at large every year. It had become a chore. The challenge when engaged was to bring a unique and interesting approach to the table in order to garner interest, boost awareness, and reestablish worth.
SOLUTION
Odd answered out of the gate with “24/7” (a day in a life of GBCA). In our second year, produced “Focus” (focus on the A/E/C community), followed with “Level” (using tools of the trade for an intimate connection). Each of these reports had similar content delivered within the ‘theme’ of that year’s report. Odd was responsible for concept, content, photography, design & layout, and fulfillment. We are quite proud of the results.