The Better Campaign
EDA Contractors specializes in the exterior building envelope. Their mission is to deliver a watertight building from the bottom up for each and every client.
Following the success of the Duck Campaign, EDA once again wanted to ‘push the envelope’ … Odd answered with a ‘better’ way.
Since the initial launch of the Rubber Duckie Campaign, Odd assisted EDA on a steady needs basis, but with new services launching, EDA’s marketing and advertising efforts needed a ‘better’ way to drill-down on their services offering, coined ‘The EDA Envelope’.
The Better Campaign used easy reference images to quickly illustrate the question; Why settle for good when you can have better? Suggesting one of EDA’s services is good but taking a guaranteed multi-service approach is better. The rollout used inbound and outbound strategies to increase EDA’s sale of combination service packages and boost its marketshare.